Planning E-commerce Strategies

There are many challenges for e-commerce sites despite the fact we are living in the digital age.

With a vast digital landscape growing every day, here are some digital marketing strategies to help you capture growth of your e-commerce website :-

  1. Reduce Cart Abandonment

As mentioned above, cart abandonment is most likely to occur when a customer gets to check out and finds the delivery options do not suit their needs. More than 69% of the time this is directly related to additional fees such as shipping.
One of the most effective ways to address cart abandonment is to introduce an email recovery strategy. When someone abandons a cart, you can send a series of emails encouraging customers to complete their transactions.

  1. Mobile Friendly

It is crucial for your website to be mobile-friendly.

Some nice-to-haves would include:

a.) A shopping cart that scrolls with the customer, so they don’t have to scroll up to find it.
b.) Add-to-cart buttons that are easy to find so customers can instantly add items to their cart.

  1. Encourage Social Purchases

Use social channels to encourage purchases. Instead of trying to compel people to go to your site, let them purchase your products directly from their feeds. This option is available on Facebook and Instagram.

  1. Boost Product Visualization

Consumers have come to expect access to just about any kind of information at any time. Not only that, but they’ve become very visual. Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them.

Leverage tools that allow people to zoom in, spin your product for a 360° view, and add roll-over, pop-up info tools. If 3D technology is available, use it to increase engagement and enhance the shopping experience.

  1. Automate with Chatbots

These friendly little Artificial Intellegence based bots make it easy to converse with customers in a very human manner and, in turn, offer a personalized experience that can significantly influence purchases.

Chatbots are not just excellent customer service reps. They can also make great salespeople. They provide up-selling options on the spot while letting customers know when a discount or deal is available.

  1.  Flexible Delivery

A great way to increase cart abandonment is to limit delivery options. Forty-five percent of online customers have abandoned their carts when they find out the delivery options don’t suit their needs.

People want to pay and know their product will arrive quickly. At the same time, they might also want to know that if they don’t need their order now, they can pay less for delivery if they choose.

E-commerce marketing strategies are essential to generating more traffic to your site and encourage purchases. These strategies will help you up your game and get more of that elusive market share.

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