Role of SEO in Digital Marketing

The Digital Marketing companies are offering SEO services. What actually is SEO ? What does SEO magic do ? SEO stands for Search Engine Optimization. SEO does the task of improving your business’s over internet ranking. Your business appears in google search when someone willingly searches for it. Woo! Interesting right ?

Let’s look over some major benefits and role of SEO to grow your business or startup –

  1.  SEO is a Primary Source of Leads

 Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.

If you are not getting leads from your SEO tactics, then you must revisit your activities. Another player in the market might be getting your share of the pie.

  1. SEO Encourages Local Users to Visit the Physical Store After the Search

After conducting a local research, there is a high tendency for customers to visit the local store or shop. For example, an internet user keys in “Best Seafood Restaurant in Singapore”. This will then show a variety of options. The internet user will then visit his or her top choice and become a customer of that restaurant.

  1. SEO Results to Higher Conversion Rate

The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.

  1. SEO Promotes Better Cost Management

SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.

To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all.

  1. SEO Increases Your Followers on Social Media

By the time you land on the first page of search engine sites, more and more people will know about you. Your brand’s awareness can go a long way, even to various social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow you.

Search Engine Optimization is one of the strategies that will help you ace the competition. Make sure to take on the challenge and use SEO to your advantage. We at Digital Spangle with a team of professionals would love to serve your brand.

Leave a Comment

Your email address will not be published. Required fields are marked *